Upending the Pool Service Industry: How DailyView Pools Turned Vision into Reality Embracing Cutting-Edge Tech from Waterguru & Pool Brain

In the heart of Charlotte, North Carolina, a revolution in pool maintenance was quietly taking  shape. DailyView Pools, a company that had built its reputation on quality swimming pool  construction and renovations, was about to embark on a journey that would redefine the  standards of pool care in the commercial sector. At the helm of this transformation was Miguel  Avila, the company's young and energetic president, whose background in entrepreneurship  and innovation was about to catalyze a significant shift in the industry. 

The Seeds of Innovation 

Avila's path to the pool industry was anything but conventional. His studies in entrepreneurship  and innovation at the University of North Carolina, coupled with his experience at Venture Place  and involvement with Venture for America, had instilled in him a passion for technology and  analytics. "Before AI became the new cool thing, I was deeply immersed in analytics using AI  tools as part of a community in Pittsburg connected with Carnegie Mellon university," Avila  recalls. This background would prove invaluable as he sought to modernize DailyView Pools'  operations. 

As DailyView Pools expanded from residential projects into the commercial sector, serving  multi-family properties, hotels, and municipal facilities, Avila recognized both the opportunities  and challenges that lay ahead. The company's reputation for excellence had opened doors, but  maintaining that standard across a growing portfolio of commercial pools demanded a new  approach.

The Challenge of Scale 

The turning point came with the decision to scale the service side of the business, in order to  address the growing requests by customers to maintain their beautifully renovated pools. That  decision meant adding and training new staff while maintaining a high-quality standard over a  growing portfolio of pools. Making this challenging besides staffing was the obstacle of not  seeing shifting pool conditions on days when staff wasn’t on-site. Avila reflects “We needed a  universal way to monitor water chemistry and equipment performance at all times to meet  customer’s expectations. And from a staff productivity standpoint, focus on pool cleaning and  equipment maintenance, not manually testing water chemistry and logging data. 

"We were operating in the dark," Avila admits, reflecting on the industry's standard practice of  weekly testing. "Lacking visibility into pool stressors that quickly produced algae buildup before  the next scheduled visit was a major liability. We needed a way to monitor conditions constantly  without physically being there." 

Discovering WaterGuru SENSE 

It was at this juncture that Avila discovered WaterGuru SENSE, an automated smart pool water  monitor developed in Silicon Valley, that promised to revolutionize how they managed water  chemistry. The decision to implement WaterGuru SENSE across their commercial and residential  pool portfolio was a pivotal moment for DailyView Pools. 

"The professional version of WaterGuru SENSE became our eyes and ears," Avila explains.  "Suddenly, we had access to real-time data on water chemistry and pump flow, all at our  fingertips through a mobile app. It was like turning on the lights in a dark room. We’re no longer  limited to knowing pool health conditions only on our scheduled service days, eliminating  surprises and elevating our level of pool care that distinguishes us from competitors. Using  Waterguru’s Pro version, DailyView Pools observes water chemistry data as it’s changing,  dispatching staff to arrive whenever needed to protect against algae growth and other profit killing pool conditions. That’s exciting, a real breakthrough for the pool service industry”, Avila  adds.  

Staff are no longer required to blindly make site visits for testing; instead, they are dispatched  only when the data indicates a need for rebalancing, or a routinely scheduled cleaning and  equipment maintenance. Moreover, WaterGuru's AI-guided recommendations empowered less  experienced technicians to maintain optimal water chemistry with precision. The risk of  contending with a green pool or even slight algae growth in the pool’s plaster is mitigated by  use of this ‘always-on’ monitoring technology, raising the performance bar for the company and increasing profitability from avoidance of costly cleanup events. 

But the benefits extended far beyond just water chemistry management. By monitoring pump  flow, SENSE ensures that vital equipment is performing well at all times. The pump flow  monitoring feature became what Avila fondly refers to as their "early warning system," alerting  them to potential equipment issues before becoming major problems. 

"I love the feature of pump flow measurements," Avila enthuses. "This essential data enables us  to be proactive, precluding big problems from happening which prevents asset downtime, a top  priority for our commercial customers." Avila adds, “We reduced travel time by 426 hours in  2024, allowing us to maintain more pools, while focusing on customer acquisition and retention.  Sharing historical data drives new conversations with stakeholders without having to be on site”. 

The Pool Brain Synergy 

While WaterGuru SENSE was helping transform DailyView Pools' approach to water quality  management, Avila recognized that to truly revolutionize their operations, they needed a  comprehensive solution that could handle the complexities of their growing business. This led  them to Pool Brain, a leading provider of pool management software. 

Pool Brain offered DailyView Pools the tools needed to manage the business side of their  operations efficiently. From scheduling and resource allocation to customer relationship  management and financial tracking, Pool Brain provided a central hub for all of DailyView Pools'  operational data. Using Waterguru together with Pool Brain, the company has a comprehensive  understanding of the state of each pool across Charlotte and its surrounding markets.  The real magic, however, happened when DailyView Pools integrated WaterGuru SENSE with Pool Brain. "When we began utilizing Pool Brain's integration with WaterGuru, the impact on  our business was immediate," Avila recalls. This integration created a powerful synergy, allowing  DailyView Pools to align staff resources with customer situations for optimal results. 

The combined solution provided DailyView Pools with a level of operational insight that was  previously unimaginable. WaterGuru's constant stream of water quality and equipment  performance data fed directly into Pool Brain's advanced analytics and operational visibility,  allowing for predictive maintenance, optimized scheduling, and data-driven decision-making. Either solution individually raises pool service performance, but the two combined is propelling  the industry deeper into the 21st century with transformative impact.

Transforming Operations and Customer Relations 

The implementation of WaterGuru SENSE and Pool Brain didn't just improve DailyView Pools'  internal operations; it transformed their relationship with customers. In conducting periodic  performance reviews, sharing the Waterguru captured data provides comforting proof to  property managers that their pools are exceptionally well maintained, alleviating concerns over  liability and litigation. 

"When we tell them that we provide a dashboard for them to see their pool's health condition  at any moment in time, they grow excited," Avila shares. "When they learn that water  chemistry, temperature, and pump flow are all monitored remotely, with them having access to  this information, their eyes light up." 

This transparency provides a new level of customer collaboration which has translated into  enviable business growth. But the value of data doesn’t stop with established clients.  

As a sales tool, Waterguru also aids in conversations with future customers. Showing pool  health data for existing customers is a powerful way to win over new clients as well. “Offering  24x7 pool health monitoring as an integral part of our service gives property managers  confidence that even when we're not on-site, their pool health conditions are closely guarded, similar to what ADT does for their physical security”, states Avila.  

The company’s data-driven approach sets them apart in a competitive market, demonstrating their value through performance metrics rather than just promises. Avila explains, “So oIen  customers don’t know service delivery performance, so showing them real data substantiates  our work. "WaterGuru helps us tell a story using data as proof to our commercial customers that  we're doing an outstanding job on their behalf," Avila explains. "And after a 30-day trial period,  it’s helping us secure long-term contracts." 

Nurturing Talent and Driving Growth 

The technological adoption also had a profound impact on DailyView Pools' workforce as the  company uses Waterguru’s AI technology in onboarding new team members. Avila observes,  “Some staff are experienced veterans but as we rapidly grew, a priority has been training newly  added staff. We now track individual technician’s performance," Avila notes. "When taking over  responsibility for a pool, we use data to coach them, comparing the chemical readings before  and aIer each pool service. This has accelerated their learning curve and ensures a great  outcome for customers, leaving nothing to chance."

This data-driven approach to training and performance management allowed DailyView Pools to  rapidly expand their team while maintaining their high standards of service. It also freed up  senior technicians to focus on more complex issues and customer relations, further enhancing  the company's reputation. 

Looking to the Future 

As DailyView Pools continues to grow and evolve, Avila remains committed to pushing the  boundaries of innovation in the pool industry. The combination of WaterGuru SENSE and  PoolBrain has not only solved immediate operational challenges but has also positioned the  company for future growth and expansion. 

"We're no longer limited to knowing pool health conditions only on our scheduled service days," Avila reflects. "This level of insight and control allows us to take on more pools, serve our  customers better, and continually improve our operations." 

For DailyView Pools, the journey of technological transformation has only just begun. As they continue to explore new ways to leverage data and automaton, one thing is clear: in the world  of commercial pool maintenance, the waters of innovation run deep, and DailyView Pools is diving in headfirst. 

"This is a new era in pool maintenance," Avila concludes. "We're not just maintaining pools  anymore; we're providing peace of mind through technology. And that's a game-changer for our industry." 

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